Product Innovation Through Design Thinking
Innovation is taking two things that exist and putting them together in a new way.
Offered by Silverberry Group
Design Thinking Program in a Nutshell
Learn how to better understand users, redefine problems, and create innovative solutions through a hands-on, project-based Design Thinking program.
Through Innovearn's hybrid learning platform, receive the best of remote learning and coaching assistance to ensure thorough understanding of program material, and leave the program with a clear definition of your solution, its users, and a roadmap to execute and build it
Perspective to solve problems
Design Thinking has enabled individuals all across the world to break the natural pattern of thinking humans tend to develop on the accumulation of knowledge by enabling them to revisit different stages of their projects with a framework for spontaneous learning and improving.
Introduction to Value Proposition
This module aims to breakdown the complex concept of value proposition into 4 simple elements of Need, Approach, Benefits compared to costs, and Competition, through which you will articulate your own projects long term vision and purpose, and set short term goals.
Introduction to Product Lifecycle
In this session you will learn about the different approaches to carrying out your project, the benefits and weaknesses of each method, and how to effectively implement one of these strategies into your own project. we will also introduce you to Design thinking in this module after you understand the benefits of applying its flexible framework into your project.
With end-users being the core focus of the design thinking framework, this session will focus on empathizing with target segment by using tools to break down customer problems and needs at each step of the engagement cycle. This will help you have a better, focused idea of how to approach your product design, individual iterations, and market strategy.
Learn, Define, Iterate
In this session of the design thinking course, we will focus on creating a plan as to how you go about transforming your user research into a backlog of ideas which will then evolve into tangible prototypes of your product. Your backlog of ideas is the foundation of how you create and modify each iteration of your product, fine-tuning your idea till you reach a desired outcome.
Ideation & Storyboarding
In this session, we focus on cultivating user research into storyboards that represent how your target audience experience a problem, and how your product acts as the solution they need to get past this problem. This helps us paint an overall idea of how your product will integrate into the lives of your users, what potential features can be included into the product based on the environment and actions that are carried out by the user, and is a great way of putting to test some assumptions you may have made so far.
In this session, you will learn how to take your research and backlog of ideas and implement them into your prototype. As you begin planning how features will be added to your product, what purpose they should serve, and how to measure their success, you'll also better understand how you should plan each iteration of your prototype. This will all aggregate as your prototypes become more detailed and complex which is when you'll need to have a framework of how you move through each iteration the most!
Assumption Validation & Testing
In session 7 of the design thinking course, you'll be develop a very good understanding of how each iteration is successfully carried out through implementing the framework we have in place. Following a framework will allow you to efficiently apply your research and ideas to your prototype, to test in a manner that best fits your product, prove assumptions and business hypothesis right or wrong through the feedback your collect, and implement everything you learn in this iteration into creating better future ones.
In this final session of the Product Innovation through Design Thinking course, we will focus on re-articulating our business idea into 1 pager executive summary and a pitch deck. This will be done through a quick revision of everything we've done so far, from user research to planning each iterations, which will help you develop an understanding of how each aspect connects to the other to best showcase your business strategy moving forward.
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The fee for the program is one-time, $499.
Group discount is available for the teams and companies bigger than 5 team members.
Are you a professional thinking to make a transition to a Product Management role? You can join the program for $250 and pay the rest when you get your first job as a PM! Apply Here.
Startups with one PM in the team and revenue less than $1M a year also receive 25% discount.
Frequently Asked Questions
When you take a MOOC course (Coursera, Udemy, etc.), you learn great content, however you are left alone to figure out how to implement it in your project. Same with university programs, you interact with the teacher and educators, however, they won't have the bandwidth to work with you in detail on how you are applying your learning. Innovearn programs are designed around the concept of hands-on coaching, project-based and remote learning. you will have a dedicated coach assigned to you to work with you clsoely and make sure you understood each module and content and apply it in real life.
Innovearn is a hybrid model of synchronous and asynchronous learning, based on a pre-defined schedule to make sure a coach is dedicated to you in applying your leanring. While there is great flexibility during the week and between modules to read the content and یo your assignment, there is a schedule to submit your assignment to get timely feedback from your coach. By using the Innovearn platform, we reduce the number of online meetings to avoid 'Zoom Fatigue'.
Yes. You can join the program and sessions as a group and work on assignments together. We recommend each team member assumes the responsibility to gather the information and submit one assignment at a time so every team member goes through the process.
No, the program is opened to anyone who wants to learn Design Thinking. You may be an individual thinking to become a product manager, or an entrepreneur thinking about your next idea, or a business leader who wants to foster innovation in your organization. The program is open to anyone who wants to learn Design Thinking in practice.
Yes, Silverberry Group issues a sharable certification of completion.
We have created various plans for individuals and companies, please contact us for details.